August 23, 2020, Kailua, HI. – According to Wikipedia, an Irish immigrant, Maurice J. “Sully” Sullivan and See Goo Lau together founded Foodland Super Markets – the oldest, largest, and only locally-owned supermarket chain in Hawaii. The grocery store chain is in all islands although some have been closed recently due to competition from big-box stores, according to Jenai S. Wall, Sullivan’s daughter and current company President and CEO.

Despite these changes, Foodland  continues to hold its annual “Give Aloha” Campaign which runs September 1-30 to honor Sullivan’s legacy of philanthropy. Foodland Foundation matches individual contributions up to $249, giving more than $250,000 annually to non-profits that participate in the program. ALSFH signed up to participate for the third year in a row. ALSFH received $1,589.35 in 2018, and $271.74 last year.

To donate to ALSFH, go to a Foodland store.
1. At the check-out counter, tell the cashier you would like to donate to ALSFH, #78937. The cashier will ask you for your Ma’ika’i card. If you don’t have one, they can create one for you. And if you don’t remember the ALSFH code, just ask to see a copy of the listed codes of all participating non-profits.
2. Ask for your receipt and check to see, if indeed, the proper donation amount and ALSFH are printed on it. Keep this receipt for tax deduction purposes because although Foodland tracks individual donation amounts, it does not submit donor names to the non-profits.

The list of donations and Foodland’s matching amount is given to the charities on October 31. Foodland’s matching gift is divided proportionately among all participating non-profits based on customer donations to the organizations.

Grocery-shopping is a task that is essential for households to do during the pandemic. Like all responsible businesses, Foodland and its partners, Western Union and Sack n Save, provide hygienic precautions following local health guidelines.

Much mahalo again for helping ALSFH by donating through the Give Aloha Campaign.